About First Research

First Research is the leading provider of market analysis tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to digest format a sales person can consume quickly to better understand a prospect’s or client’s business issues. Used by over 60,000 sales professionals, First Research can benefit any organization that has prospects in multiple industries.

First Research is a division of Hoover’s Inc. and is located in Austin, TX. First Research was founded in 1998.

  • "We have found the reports to be a clear, concise, “one stop” resource for accessing current and pertinent industry data. The Key Questions are excellent tools for the experienced lender or analyst as well as the junior associate. We have found that these questions position us well for meetings with customers, prospects, CPAs and others."
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    • Clayton R. Lee, II
      Executive Vice President - Credit Administration
      Regions Bank