First Research to Present Free Webinar Highlighting Successful Onboarding and Customer Segmentation Tips for Community Bankers

RALEIGH, NC – April 14, 2008 – First Research, a division of Hoover’s and a leading provider of Industry Intelligence, today announced a free webinar – Full Circle: Effective Onboarding and Customer Segmentation to Maximize Client Relationships. The webinar will reveal the best practices to proactively engage new customers and create additional growth opportunities in the community banking space. Tom Doherty, senior vice president at Park National Bank, will lead the webinar and offer valuable insight.

Participants of the free webinar will learn:

• Key factors to leverage relationships during the onboarding process

• Winning criteria in customer segmentation

• How to build the “trusted advisor” status of your team

• Top tips to sustain a successful customer experience

Additionally, the Webinar will provide an interactive platform for attendees to ask questions from leading industry experts.

Webinar Details:

Title: Full Circle: Effective Onboarding and Customer Segmentation to Maximize Client Relationships

Date: Wednesday, April 16, 2008

Time: 2:00 - 3:00 p.m. EST

About First Research
First Research, a division of Hoover’s (a D&B company), is the leading provider of Industry Intelligence tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect’s or client’s business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as ADP, Bank of America, Merrill Lynch and Sprint. Used by more than 83,000 sales professionals, First Research can benefit any organization that has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.

# # #

Media Contact:

Lindsey Underwood
919.861.0854
lunderwood@firstresearch.com