First Research To Offer Free Webinar to Help Insurance Professionals Reduce Risk and Foster Profitable Business Relationships in Today's Competitive Market

RALEIGH, NC – April 21, 2008 – First Research, a division of Hoover’s and a leading provider of Industry Intelligence, today announced a free Webinar – Beyond Insurance: How to Reduce Risk and Foster Profitable Business Relationships in Today’s Competitive Market. The Webinar will pinpoint how to effectively offer consultative services to build valuable relationships and advance business profitability. Scott Addis, CEO of the Addis Group, and Darren Pierce, director of insurance sales at First Research, will lead the Webinar and offer valuable insight.

Participants of the free Webinar will learn how to:

• Effectively transition from transactional to consultative services
• Identify, measure and reduce risk while improving performance
• Leverage strategies to improve the perception of their business
• Advance the profitability of their Book of Business
• Build winning processes with the right business tools for success

Additionally, the Webinar will provide an interactive platform for attendees to ask questions from leading industry experts.

Webinar Details:

Title: Beyond Insurance: How to Reduce Risk and Foster Profitable Business Relationships in Today’s Competitive Market

Date: Wednesday, April 23, 2008

Time: 2:00 - 3:00 p.m. EST

About First Research
First Research, a division of Hoover’s (a D&B company), is the leading provider of Industry Intelligence tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect’s or client’s business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as ADP, Bank of America, Merrill Lynch and Sprint. Used by more than 83,000 sales professionals, First Research can benefit any organization that has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.

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Media Contact:

Lindsey Underwood
919.861.0854
lunderwood@firstresearch.com