First Research Launches Industry Express – Audio Versions of its Industry Intelligence Content

Provides Quick, Convenient Access for Business Professionals On the Go

RALEIGH, NC – April 10, 2008 – First Research, a division of Hoover’s and a leading provider of Industry Intelligence, today announced the availability of Industry Express, audio versions of its well respected Industry Intelligence content. Available immediately to First Research subscribers, Industry Express allows users to access and download Industry Intelligence content to MP3-compatible audio devices.

“Industry Express is a convenient option for users who have limited time while traveling on business,” said Bill Walker, vice president at First Research. “The information is high level and highlights key talking points in a succinct format so that business professionals can get a quick refresher and be better prepared for business meetings and presentations.”

Each audio version covers industry developments, fast facts and key business challenges and opportunities. In addition, Industry Express highlights critical talking points to help users identify the specific issues that C-level executives are concerned about.

“When you have clients from various industries it is a challenge to stay on top of major developments, especially on the road,” said Jack Hubbard, chief experience officer at St. Meyer & Hubbard. “First Research Industry Express maximizes finite time and makes it easy for a sales team to track the pulse of an industry in order to bring added value to their client relationships.”

Industry Express is currently available for select industries. First Research expects to offer additional versions of new industries based on customer feedback.

About First Research
First Research, a division of Hoover’s (a D&B company), is the leading provider of Industry Intelligence tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect’s or client’s business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as ADP, Bank of America, Merrill Lynch and Sprint. Used by more than 83,000 sales professionals, First Research can benefit any organization that has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.

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Media Contact:
Lindsey Underwood
919.861.0854
lunderwood@firstresearch.com