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First Research Introduces Advantage for Small Business
Industry Intelligence Solution Offers Small Businesses Affordable Online Access to Valuable Industry Profiles, Call Prep Sheets and More
Raleigh, NC – May 25, 2005 – First Research Inc., the leading industry intelligence company, announced today a new offering tailored specifically for small businesses. First Research Advantage for Small Business delivers affordable, easy-to-read, insightful and empowering content with subscription plans for one to three users.
“According to the U.S. Census Bureau, there are approximately 4.9 million businesses with less than 20 employees in the United States. These small businesses face significant challenges such as limited resources, small budgets and established competitors,” said Bobby Martin, First Research president and co-founder. “Our small business offering provides them with the industry intelligence tools needed to level the playing field.”
Tailored specifically for smaller businesses, First Research Advantage for Small Business arms companies with the industry intelligence needed to successfully engage sales prospects and maintain customer relationships. This industry information saves time and allows for smarter preparation and increased confidence in client and prospect interaction, ultimately leading to more closed deals and increased revenue growth.
To make access even easier for small businesses, First Research now offers an online annual license agreement and convenient monthly or annual credit card payment options.
“At the small business level you’re always looking for creative ways to improve your sales efforts,” said Michael Chittum, president of Infranet Technologies Group. “First Research gives us an edge. We are able to better understand our prospect’s needs; allowing us to improve our service, deepen our relationships and ultimately increase our bottom line.
Industry Profiles, First Research’s core product, provide the information sales professionals need to quickly learn about more than 170 industries. Each Industry Profile is updated quarterly and highlights critical industry trends, challenges and opportunities. In addition to Industry Profiles, First Research Advantage for Small Business subscribers also have access to Call Prep Sheets - one-page overviews of each industry and Email Alerts with the most recent updates on selected industries delivered quarterly.
To learn more about First Research Advantage for Small Business visit www.firstresearch.com/advantage or call 866-788-9389.
About First Research
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to digest format a sales person can consume very quickly to better understand a prospect’s or client’s business issues. First Research updates each Industry Profile quarterly and pushes out Email Alerts to ensure content is both timely and top of mind. Customers include leading companies in banking, technology, telecommunications, business process outsourcing and professional services such as Bank of America, Merrill Lynch and Sprint. Used by over 40,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.
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Media Contacts:
Shawn Ramsey
Crossroads Public Relations (on behalf of First Research)
(919) 359-0947 (office)
(919) 621-0737 (mobile)
sramsey@crossroadspr.com
Kristin W. Bear
Crossroads Public Relations (on behalf of First Research)
(919) 784-0445 (office)
(919) 349-1856 (mobile)
kbear@crossroadspr.com