First Research’s Bobby Martin Named One of Triangle Business Journal’s “40 under 40”

Award honors business professionals who have achieved success through their day-to-day jobs and community service.

RALEIGH, NC – May 2, 2007 – First Research Inc., the leading provider of Industry Intelligence, announced today that Bobby Martin, founder and president of First Research, has been named as one of the region’s top business leaders by the Triangle Business Journal. This annual award honors 40 top community and business leaders under the age of 40 that attained significant leadership roles within their organization. In addition, honorees accomplished significant career milestones during the past year and demonstrated substantial involvement in community service initiatives.

Martin’s biggest success to date may be First Research’s recent acquisition by D&B for more than $22 million. Martin founded First Research in 1998, growing the company to become the leader in the Industry Intelligence field. The company has attracted more than 60,000 users and over 800 subscription customers, including ADP, Bank of America, Merrill Lynch, Microsoft, and Sprint. Martin has also led strategic business development efforts at First Research, resulting in relationships with Baker Hill, Sant, Factiva, Huthwaite, Microsoft, Reuters, Sage Software and Salesforce.com. The most recent business development effort with Hoover’s also contributed to D&B’s acquisition of First Research.

In addition to Martin’s business successes, he has also been the driving force behind “On The Fly,” a unique non-profit organization he co-founded in 2005. On The Fly’s mission is to facilitate company-sponsored volunteer efforts in a manner that advocates achieving a balance between work, family and the community. Martin established On The Fly to help companies give back to the community and the results are particularly evident within his own company.

“I am truly honored to be recognized by the Triangle Business Journal for this award,” stated Martin. “However, I owe this accolade to the folks I work with daily on the First Research team. Their dedication and hard work have allowed us to achieve great success together.”

About First Research
First Research, a D&B company, is the leading provider of Industry Intelligence Tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect’s or client’s business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as ADP, Bank of America, Merrill Lynch and Sprint. Used by more than 60,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.


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Media Contacts:
Kristin W. Bear
Crossroads Public Relations (on behalf of First Research)
(919) 784-0445 (office)
(919) 349-1856 (mobile)
kbear@crossroadspr.com

Lisa Hyatt Smith
Sr, Marketing Manager – Communications
First Research
(919) 861-0946 (office)
(919) 271-1472 (mobile)
lhsmith@firstresearch.com