First Research Introduces “Build My Profile” and Other Enhancements

Customer Driven Enhancements Improve Usability of Leading Industry Intelligence Tools

Raleigh, NC – June 14, 2005 – First Research Inc., the leading industry intelligence company, announced today the introduction of “Build My Profile,” the latest enhancement to its leading industry intelligence tools. “Build My Profile” is now available to all First Research subscribers and is just one in a series of enhancements based on feedback from more than 40,000 users.

First Research arms sales teams with the industry intelligence needed to successfully engage sales prospects. Industry Profiles, First Research’s core product, provide the information sales professionals need to quickly learn about a target industry. Covering over 170 industries, each Profile is updated quarterly and highlights critical industry trends, challenges and opportunities. In addition to Industry Profiles, annual subscribers also receive Call Prep Sheets - one-page overviews of each industry including the opportunity rating, top three key business challenges and opportunities as well as fast facts. Email Alerts with the most recent updates on selected industries are also delivered directly to subscribers.

The “Build My Profile” link is now featured at the top of each industry profile, allowing users to:

Customize the layout of all Industry Profiles to meet their specific needs

Change the order of the Chapters, so you can view your most important items first

Remove unneeded or unused Chapters to focus on the content most relevant to them

Save their settings so the view is always the same or return to First Research default settings

“Build My Profile was based directly on input and feedback from our customers,” said Bobby Martin, First Research president and co-founder. “We strive to help our customers become more efficient and successful in their selling efforts, by providing them with the best possible industry intelligence tools that are easy to read and easy to use.”

“First Research actively seeks feedback from its customers, enabling us to play a role in the development of new products and features,” said Jim Geuther, business banking executive, Key Bank. “These latest enhancements really ensure that we have access to the information we need, in the manner that makes the most sense to us.”

Other enhancements include the consolidation of information to improve efficiency and readability; creation of a new open/close feature to improve targeted printing of information; easier access to Conversation Starters; and overall enhancements to Email Alerts, State Profiles and Contacts.

About First Research
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to digest format a sales person can consume very quickly to better understand a prospect’s or client’s business issues. First Research updates each Industry Profile quarterly and pushes out Email Alerts to ensure content is both timely and top of mind. Customers include leading companies in banking, technology, telecommunications, business process outsourcing and professional services such as Bank of America, Merrill Lynch and Sprint. Used by over 40,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.

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Media Contacts:
Shawn Ramsey
Crossroads Public Relations (on behalf of First Research)
(919) 359-0947 (office)
(919) 621-0737 (mobile)
sramsey@crossroadspr.com

Kristin W. Bear
Crossroads Public Relations (on behalf of First Research)
(919) 784-0445 (office)
(919) 349-1856 (mobile)
kbear@crossroadspr.com