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First Research Offers Sage Software Partners Industry Intelligence Solution

Industry Intelligence offering also available to Sage Software Accountants Network Value Added Partner Program

Raleigh, NC – July 12, 2005 – First Research Inc., the leading industry intelligence company, announced today its alliance with Sage Software (formerly Best Software) as a part of their Saving Money with Sage Program. The program is a referral service provided to enhance the purchasing power of more than 10,000 Sage Software business partners. Sage Software Partner Advantage Program business partners are now eligible to receive First Research annual subscriptions with unlimited access at a significant discount.

First Research arms sales teams with the industry intelligence needed to successfully engage sales prospects. Annual subscriptions include:


  • Industry Profiles - First Research’s easy-to-use Industry Profiles provide the industry-specific knowledge necessary to stay on top of constant changes in over 170 industries and target products and services directly to prospects.

  • Call Prep Sheets – Call Prep Sheets, one-page “executive summaries”, help save preparation time, establish credibility and generate meaningful dialogue on sales calls.

  • Email Alerts – Email Alerts are delivered quarterly to an in-box and include up-to-date information on critical issues, key trends and industry specific changes affecting customers and prospects.

  • State Profiles – State Profiles provide the information needed to understand the overall economic issues affecting business in any state.



“In support of its business partners, Sage Software seeks and offers the best products and services available,” said Bobby Martin, First Research president and co-founder. “Through this partnership, Sage Software partners will receive the intelligence they need to become more efficient and successful in their selling efforts.”

“Our new alliance with First Research will provide our partners with thorough, time-saving information that will lead to a better sales process, increasing their revenue and growth potential,” said Taylor Macdonald, executive vice president, channel & sales operations, Sage Software. “Through our Saving Money with Sage Program, partners that are serious about growing their business now have a discounted opportunity to benefit from the most powerful strategic planning and sales call preparation tools on the market.”

Sage Software’s Partner Advantage Program is an umbrella program hosting a variety of partner programs to benefit Sage Software business partners. Sage Software channel programs aim to increase partner sales force and revenue numbers through sales and product training and education, hiring assistance, direct financial support and marketing assistance programs.

In addition, First Research has joined Sage Software’s Accountants Network, which offers resources to increase technical competency and help grow an accountant’s practice by providing informative communications and resources, product discounts and membership benefits related to the Sage Software family of products.

About First Research
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to digest format a sales person can consume very quickly to better understand a prospect’s or client’s business issues. First Research updates each Industry Profile quarterly and pushes out Email Alerts to ensure content is both timely and top of mind. Customers include leading companies in banking, technology, telecommunications, business process outsourcing and professional services such as Bank of America, Merrill Lynch and Sprint. Used by over 40,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.

About Sage Software (formerly Best Software)
Sage Software offers leading business management products and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized customers in North America. Its parent company, The Sage Group plc (London: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands, including Abra, ACCPAC, ACT!, BusinessWorks, CPASoftware, FAS, MAS 90, MAS 200, MAS 500, MIP, Peachtree, SalesLogix, and Timberline Office, among many others. For more information, please visit the Web site at www.sagesoftware.com/moreinfo or call (866) 308-2378.

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Media Contacts:
Shawn Ramsey
Crossroads Public Relations (on behalf of First Research)
(919) 359-0947 (office)
(919) 621-0737 (mobile)
sramsey@crossroadspr.com

Kristin W. Bear
Crossroads Public Relations (on behalf of First Research)
(919) 784-0445 (office)
(919) 349-1856 (mobile)
kbear@crossroadspr.com