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Companies in this industry make cookies, crackers, ice cream cones, and similar bakery products. Major companies in the US include Kellogg's US Snacks Division, Mondelez International, Otis Spunkmeyer, Pepperidge Farms (owned by Campbell Soup), and Snyder's-Lance; other leading firms include Britannia Industries (India), M. Dias Branco (Brazil), Ülker Bisküvi Sanayi (Turkey), and United Biscuits (UK).
The global bakery industry, including cookie and cracker manufacturing, is forecast to reach $410 billion in annual revenue by 2015, according to Global Industry Analysts. Among the top regions for growth are Brazil, China, India, Mexico, Russia, and Southeast Asia.
The US cookie and cracker manufacturing industry includes about 300 companies with combined annual revenue of about $11 billion. A key challenge for the industry is rising health concerns among consumers.
Companies that manufacture such food items as snack chips, fresh-baked cookies or breads, hard or soft pretzels, or refrigerated dough mixes are covered in separate industry profiles.
Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients. The US industry is highly concentrated: the top 50 companies account for more than 90 percent of industry revenue.
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