|Last Quarterly Update:||1/27/2014|
|SIC Codes:||2841, 2844|
|Industry Overview||Trends & Challenges||Industry Forecast|
|Quarterly Industry Update||Call Prep Questions||Website & Media Links|
|Business Challenges||Financial Information||Glossary & Acronyms|
Companies in this industry manufacture soap and detergent products. Major companies include Colgate-Palmolive, Procter & Gamble (P&G), Ecolab, and Zep (all based in the US), along with Henkel KGaA (Germany), Hypermarcas (Brazil), Nice Group (China), and Unilever (UK).
The world's leading countries for soap manufacturing include Brazil, China, the Netherlands, the UK, and the US. The US is the top market for soaps and detergents, followed by the UK. But the Asia/Pacific region, particularly China and India, holds the greatest potential for growth.
The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of nearly $30 billion. Growth drivers include expansion in emerging markets and demand for more environmentally friendly products.
Population growth, particularly among households with children, drives demand in the consumer sector, and economic growth drives demand in the commercial sector. The profitability of individual companies depends on efficient operations and effective sales and marketing. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products, providing superior customer service, or serving a local market. The US industry is highly concentrated: the top 50 companies generate about 90 percent of revenue.
Both the consumer and the commercial segments of the soap and detergent manufacturing industry are highly competitive, and large companies spend millions to maintain market share.
PRODUCTS, OPERATIONS & TECHNOLOGY
Laundry detergent accounts for 25 percent of industry revenue, ...
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