Spa Services Industry Profile

The spa services industry in the US includes about 18,000 facilities with combined annual revenue of more than $13 billion. Major spa services companies include destination spa chains Canyon Ranch and Golden Door, massage clinic franchise Massage Envy, as well as day space franchise Woodhouse Spa. The industry is highly fragmented: most spa services companies operate a single facility with less than $1 million in annual revenue.

COMPETITIVE LANDSCAPE

Demand for spa services is driven by personal income and demographic trends. The profitability of individual companies depends on efficient resource use and effective marketing. Larger companies have some economies of scale in marketing and purchasing. Small companies compete by offering unique services, catering to a local market, and delivering a superior customer experience. The spa industry is labor-intensive: average annual revenue per employee is less than $50,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major providers of spa services are day spas (around 50 percent of industry revenue); resort and hotel spas (25 percent); and medical spas (10 percent). Other providers include club spas, mineral springs spas, and destination spas. About 80 percent of the spa facilities in the US are day spas; however, many of these may be hair and nail salons with "spa" in the name that may offer a few traditional spa services. Medical spas are similar to day spas, but focus on services provided by healthcare professionals, such as Botox injections and laser hair removal. ...