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Companies in this industry manufacture sporting and athletic goods, including sports and fitness equipment. Major companies include Acushnet, BRG Sports, Callaway Golf, ICON Health & Fitness, Pure Fishing, and Russell (all based in the US), as well as Amer Sports (Finland), DECATHLON (France), Head (Netherlands), and Mizuno (Japan).
Worldwide retail sales of sports equipment total about $100 billion annually. China, the US, and Germany are the largest exporters of sporting goods. Because of lower labor and production costs, many companies outsource or have manufacturing facilities in developing countries such as China and India.
The US sporting goods manufacturing industry includes about 1,700 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $10.5 billion. Manufacturing of athletic apparel and footwear, which is not included in the industry, is covered in separate industry profiles.
The primary demand drivers for sporting goods are consumer income and demographic trends. The profitability of individual companies is determined by efficient manufacturing and effective marketing. Large companies enjoy economies of scale in purchasing and brand promotion and often offer a wide range of products. Small companies can compete effectively by offering specialized or unique products that interest enthusiasts. The industry is concentrated: the 50 largest companies account for about 70% of industry revenue.
Sporting goods imports account for about 45% of the US market. Manufacturers may have overseas production facilities to take ...
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