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Companies in this industry manufacture sporting and athletic goods, including sports and fitness equipment. Major companies include US-based Callaway Golf, Easton-Bell, and Pure Fishing, owned by Jarden, as well as Amer Sports (Finland), DECATHLON (France), and Mizuno (Japan).
Sports equipment manufacturing worldwide generates about $100 billion in annual sales. China, the US, and Germany are the largest exporters of sporting goods. Because of lower labor and production costs, many companies outsource or have manufacturing facilities in developing countries such as China and India.
The US sporting goods manufacturing industry includes about 1,800 companies with combined annual revenue of about $11 billion.
The primary demand drivers for sporting goods are consumer income and demographic trends. The profitability of individual companies is determined by efficient manufacturing and effective marketing. Large companies enjoy advantages in economies of scale and brand recognition, and often offer a wide range of products. Small companies can compete effectively by offering specialized or unique products that interest enthusiasts. The industry is concentrated: the 50 largest companies account for about 70 percent of industry revenue.
Sporting goods imports account for about 45 percent of the US market. Manufacturers may have overseas production facilities to take advantage of lower costs. Sporting goods companies may also buy and import products from overseas contract manufacturers. China accounts for the majority of US sporting goods imports. Other significant sources of imported sporting goods ...
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