Sporting Goods Manufacturing

The US sporting goods manufacturing industry includes about 2,000 companies with combined annual revenue of about $14 billion. Large companies include Callaway Golf Company; Easton-Bell Sports; Russell Corporation; Wilson Sporting Goods (a subsidiary of Finland-based Amer Sports); and Rawlings Sporting Goods (a subsidiary of Jarden Corporation). The industry is concentrated: the 50 largest companies account for about 60 percent of industry revenue.

COMPETITIVE LANDSCAPE

The primary demand drivers for sporting goods are consumer income and demographic trends. The profitability of individual companies is determined by efficient manufacturing and effective marketing. Large companies enjoy advantages in economies of scale and brand recognition, and often offer a wide range of products. Small companies can compete effectively by offering specialized or unique products that interest enthusiasts.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include golf (excluding apparel and shoes), gym and exercise, playground, and fishing tackle and equipment, and other sporting and athletic goods. General sporting and athletic goods include equipment used to play racket sports such as tennis, badminton, and squash; and team sports including baseball, basketball, football, soccer, and hockey. General sporting and athletic goods and golf equipment each account for about 25 percent of industry revenue; gym and exercise equipment for about 20 percent.

Products are used generally for recreation and fitness. Some products, primarily those for team sports, are also sold to collegiate, amateur, and interscholastic organizations. Specific companies may also supply products to professional sports leagues. ...