|Last Quarterly Update:||4/6/2015|
|SIC Codes:||4833, 4841|
|NAICS Codes:||51512, 51521|
|Industry Overview||Trends & Challenges||Industry Forecast|
|Quarterly Industry Update||Call Prep Questions||Website & Media Links|
|Business Challenges||Financial Information||Glossary & Acronyms|
Companies in this industry broadcast television programs for free to the public and for cable subscribers. In the US, major broadcast TV networks are ABC, CBS, Fox, and NBC, while leading TV cable networks include USA, History, TNT, TBS, and ESPN. Leading international companies include Germany-based Bertelsmann, Japan's Nippon Hoso Kyokai, and the UK-based British Broadcasting Corporation (BBC).
Global TV broadcast and cable network industry revenues total about $430 billion, according to UK communications regulator Ofcom. The world's largest TV markets include China, Germany, the UK, and the US, according to PricewaterhouseCoopers.
In the US the TV broadcast and cable network industry includes more than 1,300 companies with combined annual revenue of some $100 billion.
Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geographic area. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is highly concentrated: the top 50 companies account for about 90 percent of revenue.
The US industry includes about 900 broadcast TV firms and more than 400 cable/subscription firms. Broadcast TV accounts for about 40 percent of industry revenue; cable TV accounts for about 60 percent. The industry doesn't include companies that broadcast primarily on the Internet, produce and ...
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