|Last Quarterly Update:||4/17/2017|
|SIC Codes:||4833, 4841|
|NAICS Codes:||51512, 51521|
|Industry Overview||Trends & Challenges||Industry Forecast|
|Quarterly Industry Update||Call Prep Questions||Website & Media Links|
|Business Challenges||Financial Information||Glossary & Acronyms|
Companies in this industry broadcast television programs for free to the public and for cable subscribers. In the US, major broadcast TV networks are ABC, CBS, Fox, and NBC, while leading basic-cable networks include ESPN, Fox News, USA, TBS, and Disney. Other leading companies include Luxembourg-based RTL Group, Japan's Nippon Hoso Kyokai (NHK, also called Japan Broadcasting Corporation), the UK's ITV, and Italy's Mediaset.
Global TV broadcast and cable network industry revenues total about $420 billion, according to UK communications regulator Ofcom. Top TV markets outside the US include Canada, China, and Brazil, according to PricewaterhouseCoopers and the US Department of Commerce.
In the US the TV broadcast and cable network industry includes about 2,900 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $120 billion.
The industry doesn't include companies that broadcast primarily on the internet, produce and sell taped TV programs, distribute cable and other TV programs, or use TV as a retail outlet. TV program production and distribution is covered in a separate industry profile.
Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geographic area. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is ...
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