Television Broadcasting Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 4/2/2018
SIC Codes: 4833
NAICS Codes: 515120
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Television Broadcasting Industry Profile

Companies in this industry broadcast television programs for free to the public. The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include ITV (the UK), Japan Broadcasting Corporation, Mediaset (Italy), RTL Group (Luxembourg), and ProSiebenSat1 Media (Germany).

Global TV revenues from broadcast advertising, subscriptions, and public funding total some $172 billion, according to Ofcom and PricewaterhouseCoopers. The US has the highest TV revenue per capita, followed by Germany and the UK.

In the US the television broadcast industry includes about 2,200 establishments (single-location companies and units of multi-location companies) with combined annual revenue of more than $50 billion. Both broadcast networks and individual stations are included in the industry. TV cable networks are covered in a separate industry profile.

Broadcast television is also known as terrestrial television (primarily in Europe) or over-the-air television (OTA). The industry doesn't include companies that broadcast primarily on the internet, produce and sell taped TV programs, distribute cable and other pay TV programs, or use TV as a retail outlet.

COMPETITIVE LANDSCAPE

Advertising spending, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on programming mix and efficient operations. Large companies have advantages of economies of scale in production and distribution. Small companies can compete effectively with special programming that attracts a targeted audience. The ...

 
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