Home Furnishings Stores Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 4/4/2016
SIC Codes: 5714, 5719
NAICS Codes: 44229
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Home Furnishings Stores Industry Profile

Companies in this industry sell new home furnishings, such as decorative items, kitchen and bath products, linens, and window treatments, from physical retail locations. Major US companies include At Home, Bed Bath & Beyond, Pier 1 Imports, Restoration Hardware, Sur La Table, and Williams-Sonoma.

The US home furnishings store industry includes about 15,000 stores with combined annual revenue of about $27 billion.


Demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through depth of products and superior customer service. The industry is concentrated: the 50 largest US companies account for about 75% of industry revenue.

Competition for home furnishing stores includes department stores, mass merchandisers, home improvement stores, and online and mail order retailers.


Major product categories are decorative accessories (25% of sales), domestics (15%), and cookware (15%). Domestics are towels, sheets, blankets, and table linens. Decorative accessories include lamps, mirrors, pictures, clocks, and desk sets. Other products include window treatments, dinnerware, glassware, and small appliances.

Home furnishings retailers include national chains and independent stores. Major chains, such as Bed Bath & Beyond, offer “superstores” that are predominantly between 18,000 to 50,000 square feet and are located in suburban strip malls. Other chains, such as Williams-Sonoma, operate stores of 6,000 to 15,000 square feet located in enclosed shopping malls and strip centers. Independent ...

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