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Companies in this industry plan and design interior spaces such as hotels, hospitals, residences, commercial businesses, and offices. Although no major companies dominate the industry, a number of large architecture and design firms offer interior design services, such as Gensler, HOK, Interior Architects, and Perkins + Will (all based in the US), as well as M Moser Associates (Hong Kong), Space Matrix (Singapore), and Stantec (Canada).
The US interior design industry includes about 11,000 establishments (single-location companies and units of multi-location companies, with combined annual revenue of about $7 billion. In addition, there are about 16,000 self-employed designers in the US and Canada who generate about $1 billion in annual revenue, according to the American Society of Interior Designers (ASID). Another $1 billion in revenue is generated each year from architecture firms' interior design services.
Construction and renovation of residential, commercial, industrial, and institutional buildings drive demand for interior design services. The profitability of individual companies depends on accurate bidding, timely delivery, and a steady volume of projects. Large companies have advantages in marketing, developing partnerships, building a large client referral list, and getting priority service from suppliers. Small companies can compete effectively by providing better service, specializing, and using unique or custom product sources. The US industry is highly fragmented: the 50 largest US firms account for about 10 percent of revenue.
Competitors include suppliers and consumers. Suppliers compete by expanding ...
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