Motorcycle Manufacturing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 10/5/2015
SIC Codes: 3751
NAICS Codes: 336991
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Motorcycle Manufacturing Industry Profile

Companies in this industry manufacture motorcycles, mopeds, and motor scooters. Major companies include Chongqing Lifan Holdings, Jinan Qingqi Motorcycle Co., and Zongshen Industrial Group (all based in China); BMW (Germany); Hero MotoGroup (India); Honda, Kawasaki, Suzuki, and Yamaha (Japan); and Harley-Davidson and Polaris (the US).

Revenue for the global motorcycle manufacturing industry is expected to grow by about 6% per year, reaching nearly $120 billion by 2018, according to The Freedonia Group. Leading countries for motorcycle manufacturing include China, India, and Japan.

The US motorcycle manufacturing industry includes about 70 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $5 billion.


Personal income and interest rates drive demand. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Large companies enjoy economies of scale in purchasing and in maintaining dealer networks. Small manufacturers compete by offering highly customized products. The US industry is highly concentrated.


Major products include street bikes, such as cruisers, sport bikes, standards, and touring motorcycles; off-road cycles designed for dirt and mountain terrain; scooters; and dual sport bikes designed for both road and off-road usage.

Motorcycles are typically produced on assembly lines, similar to how the auto industry makes cars. Parts are received from outside sources (either third-party companies or other corporate-owned plants), usually on a just-in-time basis. Beginning with the basic steel or aluminum frame, the product ...

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