Museums, Zoos & Parks Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 2/1/2016
SIC Codes: 7999, 8412, 8422
NAICS Codes: 7121
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Museums, Zoos & Parks Industry Profile

Companies in this industry operate museums, historical sites, zoos, botanical gardens, parks and other institutions focused on preserving and exhibiting works of cultural or natural significance. Major US institutions include the National Gallery of Art, the Colonial Williamsburg Foundation, the Metropolitan Museum of Art, the San Diego Zoo, and the Smithsonian Institution.

Major institutions based outside the US include the Musée du Louvre in Paris, the British Museum in London, the Circuito Archeologico Colosseo e Palatino in Rome, and the Berlin Zoological Garden. The International Council of Museums estimates that there are about 55,000 museum establishments in more than 200 countries worldwide. This industry also includes an estimated 10,000 zoos and aquariums, according to the Association of Zoos and Aquariums.

The US museums, zoos, and parks industry includes about 7,300 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $14 billion. Establishments in the US industry include about 5,000 museums, 1,100 historical parks, 600 zoos and botanical gardens, and 625 nature parks and other similar institutions.

Most institutions in the industry are nonprofits. Historical sites and parks are often operated by federal, state, local, and tribal government entities.


Demand is partly linked to growth in local income and to tourist travel. The profitability of individual institutions depends largely on good marketing. Large institutions have the advantage of name recognition or proximity to mass tourism ...

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