Nonalcoholic Beverage Manufacturing Industry Profile

The US nonalcoholic beverage manufacturing industry includes about 450 companies with combined annual revenue of about $40 billion. Major companies include Coca-Cola, PepsiCo, Dr Pepper Snapple Group, and Monster Beverage (formerly Hansen Natural).

The global nonalcoholic beverage market generates more than $300 billion in annual revenue. Major nonalcoholic beverage manufacturers based outside the US include Britvic (UK), Cott (Canada), Danone (France), Nestlé (Switzerland), Red Bull (Austria), and Suntory (Japan).

The industry includes companies that manufacture and bottle soft drinks and companies that purify and bottle water. Companies that make flavoring syrups and concentrates for soft drinks and companies that bottle water that has been purified by others are not included in the industry. Many manufacturers and bottlers also engage in wholesale distribution of beverages.

Manufacturers and distributors of alcoholic beverages are covered in profiles for Breweries, Distillers, Wineries, and Beer, Wine, and Spirits Distributorships.

COMPETITIVE LANDSCAPE

Demand for nonalcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution. Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. The industry is capital-intensive: average annual revenue per worker is about $540,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include soft drinks (about 80 percent of industry revenue) and bottled water (about 20 percent). Soft drinks include sodas (also referred to as carbonated soft drinks, or ...