|Last Quarterly Update:||9/16/2013|
|SIC Codes:||0181, 0811|
|Industry Overview||Trends & Challenges||Industry Forecast|
|Quarterly Industry Update||Call Prep Questions||Website & Media Links|
|Business Challenges||Financial Information||Glossary & Acronyms|
Companies in this industry grow and sell plants, shrubs, sod, trees, and seeds. Major US companies include Ball Horticultural, Color Spot Nurseries, Griffin Land & Nurseries, and Monrovia Nursery.
Global sales of commercially grown flowers total about $50 billion, according to the International Trade Centre. Developed countries in Europe, the Americas, and Asia account for about 90 percent of floriculture product demand.
The US nursery and floriculture production industry includes about 50,000 farms with combined annual revenue of about $16 billion. Key industry drivers include residential and commercial construction and consumer spending.
Demand is driven by consumer income and commercial real estate construction. The profitability of individual companies depends on anticipating demand for various types of plants, and an efficient distribution system. Large operators have economies of scale in distribution. Small operators can compete successfully by raising specialty plants or serving a local market. The US industry is fragmented.
PRODUCTS, OPERATIONS & TECHNOLOGY
Products include flowers and flowering plants, shrubs, food plants like tomatoes, Christmas trees, sod, and seeds. Large commercial growers concentrate on producing container-grown ornamental plants for indoor and outdoor use, including bedding plants (usually grown in flats and transplanted into beds by the end-user); shrubs; and flowering potted plants. Products include annuals like marigolds and petunias; perennials like day lilies and clematis; evergreens like azalea, box wood, pines, spruce, and juniper; tropical flowering plants like Bougainvillea and hibiscus; "holiday" or ...
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