Trade Show & Event Planning Services Industry Profile

Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman Decorating Services, George P Johnson Company, and Viad (all based in the US), along with GL events (France) and ITE Group (UK).

The US trade show and event planning industry includes about 4,500 companies with combined annual revenue of about $10 billion. Moderate growth is forecast for the industry over the next two years. The recovering economy and increases in corporate spending on travel could drive additional demand for trade show services.

Organizers of performing arts and sports events are not included in this industry.

COMPETITIVE LANDSCAPE

Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining valuable staff. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The industry is fragmented: the top 50 companies generate about 45 percent of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Events typically include presentations and workshops; an exhibition area for vendors to promote their products and services; and entertainment activities, such as meals, receptions, and local sightseeing tours. In addition to planning and staging events, some companies also design, build, ship, and set up trade show booths for individual exhibitors.

Most shows and events are one ...