Providing Industry Intelligence to Software and Technology Professionals

As a software and technology professional, it is your job to connect the dots for your prospects and clients. You need to do more than explain how your products and services work -- you actually have to help customers envision how your solutions will improve their business. To successfully position your technology as the best possible solution, you have to understand the multiple facets of every potential client's business. Who has the time to do that kind of extensive industry research, especially when your solutions meet the needs of multiple verticals?

First Research Industry Intelligence gives you fast, affordable access to the deep industry knowledge and insight you need to communicate a clear understanding of the opportunities and challenges your prospects and clients face throughout your sales process. When you can confidently talk about how your technology solutions will streamline a client's business operations or position them to take advantage of a coming trend, you not only close more deals, you stand out in today's highly competitive technology marketplace.

Affordable and focused Industry Intelligence Sales Tools from First Research help technology firms cut research time, communicate an understanding of a customer's business and differentiate themselves from the competition.

Easy-to-use Industry Profiles dramatically cut research time, improve the sales process and increase closure rates. In just a few minutes, First Research Industry Profiles can help you understand each customer's industry triggers, pain points, and opportunities. Use Industry Profiles to see how a business typically operates, develop on-site training classes and efficiently identify prospect and client needs for your technology solutions. Choose from nearly 200 Industry Profiles to understand your prospects' or clients' critical business issues in:

• Construction & Real Estate
• Finance & Insurance
• Food & Agriculture Services
• Technology & Communication
• Wholesale
• Public Services, Education & Recreation
• Retail
• Healthcare Manufacturing
• Transportation, Energy & Storage

click here to view a complete list

Call Prep Sheets improve the effectiveness of communications with customers and prospects. Review a Call Prep Sheet before your next prospecting call or client meeting and you are prepared to "speak their language." Use call preparation questions and conversation starters to engage customers in conversations relevant to their business concerns. When you confidently communicate your understanding of a customer's business, you're more likely to win their business.

Email Alerts help you stay on top of the constant changes in the industries you select and stand apart from the competition. You select the industry and quarterly Email Alerts are delivered directly to your in-box. Enhance presentations, customer communications, sales collateral, white papers, webinars and promotional campaigns with the up-to-date industry-specific market analysis First Research Email Alerts provide.

Quarterly State Profiles provide state-specific economic pictures you can use to discover new opportunities with current customers and understand technology directions specific to a prospect's region.

With First Research, you are no longer an outsider trying to sell a product or service, you are a trusted advisor – heading straight to the Business Decision Maker's office to address a company's key business issues.

Learn more about how software and technology sales professionals are currently using First Research Industry Intelligence Tools to engage customers and close more deals.

Software/Technology Case Study