Household Appliance Manufacturing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 8/11/2014
SIC Codes: 3631, 3632, 3633, 3634, 3635, 3639
NAICS Codes: 3352
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Household Appliance Manufacturing Industry Profile

Companies in this industry manufacture large appliances, such as stoves, ovens, refrigerators, and washers and dryers, and small appliances, including vacuum cleaners, fans, humidifiers and dehumidifiers, and toaster ovens. Major companies include US-based GE and Whirlpool (owner of the Maytag brand, among others), along with BSH Bosch (Germany), Electrolux (Sweden), Haier (China), and LG Electronics (South Korea).

Worldwide shipments of household appliances exceed 580 million units annually and are forecast to reach 700 million units by 2017, according to IHS. The most growth is projected to come from China, India, and Turkey.

The US household appliance manufacturing industry consists of about 300 companies with combined annual revenue of about $18 billion.

COMPETITIVE LANDSCAPE

Demand is driven by growth in consumer income and by home sales. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have economies of scale in production, marketing, and distribution. Small companies can compete effectively by producing specialty products, subcontracting to the larger manufacturers, or producing name brand goods under contract. The US industry is highly concentrated: the top 20 companies generate about 90 percent of revenue.

Imports, primarily from Mexico and China, are a major source of competition for US household appliance manufacturers, accounting for more than 60 percent of the US market. US exports of household appliances, which account for about one-fourth of production, go mainly to Canada and Mexico.

 
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