Internet Publishing, Broadcasting & Search Portals Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 1/15/2018
SIC Codes: 2711, 2721, 2731, 2741
NAICS Codes: 519130
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Internet Publishing, Broadcasting & Search Portals Industry Profile

Companies in this industry publish content on the internet or operate websites designed to help people find content online. Major companies include Facebook, Google, LinkedIn, and Twitter (all based in the US), as well as Baidu,, and NeatEase (all based in China) and South Korea's NAVER.

Global internet publishing, broadcasting, and search companies cater to a potential customer base of about 3.5 billion internet users worldwide. Top regions include Asia/Pacific (50% of worldwide internet users) and the Americas (about 20%), followed by Europe (nearly 15%), according to the International Telecommunications Union. Use of the internet continues to expand globally, especially in developing nations.

The US internet publishing, broadcasting, and search portal industry includes more than 7,600 establishments (single-location companies and units of multi-location companies) with combined annual revenue of more than $135 billion.


Demand is driven by consumer and business needs for information and entertainment. The profitability of individual companies depends on their ability to deliver relevant information to consumers and to offer advertisers desirable target markets. Large companies enjoy economies of scale in marketing and in their ability to develop and maintain multiple websites. Smaller companies can compete by focusing on niche markets. The US industry is highly concentrated: the top 50 companies account for about 80% of revenue.

Advertising is a major source of revenue, and Google holds the largest share. The company attracts some 40% ...

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