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Companies in this industry manufacture toiletries and grooming products, including perfumes, shampoos, skin lotions, and shaving cream, as well as lipstick, mascara, and other cosmetics. Major companies include Estee Lauder, Johnson & Johnson, and Procter & Gamble (all based in the US), as well as L’Oreal (France), Shiseido (Japan), and Unilever (the Netherlands and the UK).
The global personal care products industry has revenue of about $250 billion per year, according to the Personal Care Products Council. Top producers include manufacturers in the US, the EU, Russia, and Brazil. The BRIC nations - Brazil, Russia, India, and China - are the fastest-growing markets for personal care products.
The US personal care products manufacturing industry includes about 800 companies with combined annual revenue of about $43 billion.
Demand is driven by population growth and consumer preferences. The profitability of individual companies depends on product innovation, effective sales and marketing, and efficient operations. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The US industry is concentrated: the 50 largest firms account for about 85 percent of industry revenue.
Nearly all large US manufacturers are expanding operations, sales, and distribution internationally. Exports, primarily to Canada and the UK, are about 20 percent of US production. Imports are significant, representing about 15 percent of the US market. Key import sources are France and Canada.
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