|Last Quarterly Update:||1/23/2017|
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Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman, Jack Morton Worldwide, and Viad (all based in the US), along with ITE Group and UBM (both based in the UK), GL events (France), and Shanghai East Best Lansheng (China).
As businesses expand internationally, trade shows and corporate events are attracting attendees from around the world. Emerging markets continue to drive global growth. The largest exhibitions market in the world is the US, followed by Germany and China, according to AMR International. Among the markets that have recently increased their exhibition capacity are China and Mexico.
The US trade show and event planning industry includes about 4,700 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $13 billion. Organizers of performing arts and sports events are not included in this industry.
Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining valuable staff. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is fragmented: the top 50 companies generate slightly less than 50% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Events typically include presentations and workshops; an exhibition area for vendors to promote their ...
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