Gift, Novelty & Souvenir Stores Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 10/5/2015
SIC Codes: 5947
NAICS Codes: 453220
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Gift, Novelty & Souvenir Stores Industry Profile

Companies in this industry operate physical retail stores specializing in gifts, novelty items, and souvenirs. Major US companies include Disney Stores (a division of The Walt Disney Company), Hallmark, Schurman Retail Group, and Spencer Gifts. Major gift retailers outside the US include Card Factory (UK), NBC Japan (Singapore), and kikki.K (Australia).

Countries with growing middle-class populations, such as India, are emerging markets for gift retailers. Some major US gift retailers also operate outside of the US via franchise or company-owned locations.

The US gift, novelty, and souvenir store industry includes about 30,000 stores with combined annual revenue of about $17 billion. Key growth challenges include competition from other retailers.


Consumer spending, special occasions, and tourist travel drive demand. The profitability of individual companies depends on effective merchandising and the ability to generate store traffic. Large companies have advantages in purchasing, distribution, and marketing. Small companies can compete effectively by selling specialty products, providing superior service, or delivering a unique customer experience. The US industry is fragmented: the top 50 companies account for about 30 percent of sales.

Gift stores compete with a wide range of businesses because they stock merchandise across many categories. Major competitors include mass merchandisers, department stores, Internet retailers, home shopping channels, warehouse clubs, and toy stores.


Major products sold by gift stores include souvenirs and novelty items (30 percent of sales), seasonal decorations (12 percent), greeting ...

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