Education & Training Software Industry Profile

Companies in this industry design, develop, market, and support software used in education and training. Major companies include Anthology, Blackboard, Renaissance Learning, Rosetta Stone, and Skillsoft (all based in the US); as well as software divisions of publishers such as Cengage Learning and Scholastic Corporation and training units of diversified software providers such as Oracle and SAP. Top firms based outside the US include Affero Lab (Brazil), NIIT (India), and Promethean World (the UK).

The global e-learning market, which includes education and training software, is forecast to reach about $645 billion by 2030, growing at a compound annual growth rate (CAGR) of 13%, according to Straits Research. North America dominates the regional market, fueled by a growing awareness of e-learning benefits, improved technological infrastructure, and a broad range of innovative learning and training solutions. Asia- Pacific is the fastest-growing region in the market, while Europe holds the third-largest market share.

The US software industry includes more than 13,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $280 billion.

The US education and training software industry is a subset of the computer software industry, which is covered in a separate industry profile.

COMPETITIVE LANDSCAPE

Demand is driven by corporate, institutional, and consumer spending. The profitability of individual companies depends on technical expertise and effective marketing. Large companies enjoy economies of scale in marketing and customer support. Small ...