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Organizations in this industry raise money for disease research, disease prevention, health education, and patient services. Major organizations include the American Cancer Society, American Heart Association, Cystic Fibrosis Foundation, March of Dimes, and Muscular Dystrophy Association (all based in the US), along with Cancer Research UK, SickKids Foundation (Canada), and The Global Fund to Fight AIDS, Tuberculosis, and Malaria (Switzerland).
Global development assistance for health totals more than $31 billion per year, according to the Institute for Health Metrics and Evaluation. Organizations based in the US are the leading providers of development assistance, followed by organizations based in the UK, Germany, France, Canada, and Australia. Global health fund-raising organizations primarily focus on fulfilling the United Nations Millennium Development Goals (MDG), including halting the spread of HIV/AIDS and improving maternal, neonatal, and adolescent health.
The US health fund-raising industry consists of about 4,200 establishments (single-location organizations and units of multi-location organizations) with combined annual revenue of about $16 billion.
The revenue of health fund-raising organizations depends on consumer income and corporate profits. The long-term viability of individual organizations depends on strong marketing and public perceptions of usefulness. Large organizations have advantages in name recognition. Small organizations can compete successfully through superior marketing or by having a wealthy sponsor. The US industry is concentrated: the 50 largest organizations take in about two-thirds of overall revenue.
Competition for health-related charitable contributions can come ...
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