Weight Reduction Services Industry Profile

Companies in this industry provide nonmedical weight loss services and products that include counseling, food supplements, menu and exercise planning, and body measurement and weight monitoring. Major companies include Jenny Craig, Nutrisystem, and Weight Watchers (all based in the US), as well as Dukan Diet (France), Nutrition & Diet Center (Saudi Arabia), and Rosemary Conley (UK).

Excess weight is drawing concern around the globe, potentially creating demand for the industry. Traditionally a problem in developed economies, overweight and obesity rates have been increasing in low- and middle-income countries. In 2020, more than 2 billion adults, 18 years and older, were overweight, according to the International Diabetes Federation's (IDF) Diabetes Atlas 2021 and the World Health Organization (WHO).

The US weight reduction services industry includes about 3,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $2 billion.

The industry doesn't include companies that provide medical or surgical weight reduction or companies that operate physical fitness facilities, health resorts, or spas. Fitness centers, health supplement stores, and spas are covered in separate industry profiles.

COMPETITIVE LANDSCAPE

Consumers' excess weight, personal income, and leisure time drive demand. The profitability of individual companies depends on effective marketing, customer acquisition and retention, and efficient operations. Large companies have advantages of scale in marketing, infrastructure, and partnerships, such as licensing deals for private-label products and foods. Small companies can compete effectively by ...