Residential Real Estate Brokerage & Management Industry Profile

Companies in this industry act as agents or brokers in the buying and selling of residential real estate, in addition to leasing and managing residential properties. Major companies include Anywhere Real Estate, HomeServices of America, Keller Williams, and Re/Max (all based in the US), as well as Countrywide (UK), Deutsche Wohnen (Germany), FirstService (Canada), and Leopalace21 (Japan).

The global real estate market is forecast to grow about $2.8 trillion in 2021 at a 3.2% compound annual growth rate (CAGR), according to Research and Markets. The market is forecast to reach $3.7 billion in 2025 at an 8% CAGR. The growth is driven mainly by the COVID-19 impact recovery resulting in operational challenges. The Asia Pacific was the largest region in the global real estate market, accounting for 40% in 2020, followed by Western Europe, accounting for 24%.

The US residential real estate brokerage and management industry includes about 240,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $280 billion.

COMPETITIVE LANDSCAPE

Demand is driven by population growth and construction activity. The profitability of residential real estate brokerage and management companies depends on demand for properties and the volume of transactions they handle. Demand and volume are usually higher during periods of strong economic growth and can be negatively impacted by a recession or too much new construction. Large companies have only modest economies of scale and benefit ...