|Last Quarterly Update:||2/27/2017|
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Companies in this industry sell flowers, potted plants, and other gifts from physical retail establishments. No major companies dominate the industry. Floral order-taking services such as 1-800-FLOWERS.COM, FTD, and Teleflora (all in the US), Euroflorist (the Netherlands), and Tokyoflora.com (Japan) provide orders to independent florists but are also competitors.
Global trade volume of cut flowers is estimated at more than $100 billion per year. Major markets for cut flowers include Germany, the US, the UK, France, the Netherlands, Switzerland, and Japan. The Netherlands is also a leading cut flower exporter, along with Colombia, Kenya, Ecuador and Ethiopia.
The US florists industry includes about 13,800 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $4.4 billion. The number of flower shops has declined by about 40% since 2002. While the pace of contraction has slowed, the number of retail florists in the US is expected to continue to drop as more buying migrates online, according to the Society of American Florists.
Demand for flowers depends on discretionary consumer spending. The profitability of individual shops depends on effective marketing. Companies focus on a local or regional market and compete based on location, price, and customer service. The US industry is highly fragmented: the 50 largest companies account for less than 10% of revenue.
Florists compete with supermarkets and mass merchandisers. In addition, online sales of cut flowers are ...
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